How to Build Your Crypto Project's ICP List in Dopamyn (8 Recipes)

The hardest question for any Web3 founder isn't "what should I post" — it's "who am I even targeting?" Your ICP (ideal customer profile) is the answer: the specific set of accounts most likely to become your users, holders, or partners. In Dopamyn, that profile isn't a slide — it's a list: a targeted set of X accounts you can build, save, and turn into a campaign.

This guide gives you eight concrete recipes for building that list, from your broad addressable audience down to the warmest, highest-intent segments.

Why an ICP list beats a follower count

A big follower number tells you how many people could see a post. An ICP list tells you who actually matters — the accounts whose audience overlaps with the users you want. Targeting by relevance and quality (real, engaged, in-category followers) consistently beats targeting by raw size. For the deeper version of this argument, see how to find the right KOLs and what mindshare is.

The engine: pick a source, apply filters

Every list in Dopamyn is built the same way — a source plus filters:

• Sources (where the accounts come from): search the Directory, the followers a competitor and you share, accounts whose audience overlaps yours, the guest list of an event, or AI matchmaking that scores accounts against your project.

• Filters (how you narrow it): size, quality signals (like smart followers and a quality score), topic or asset class (DeFi, NFT, perps, RWA, and more), identity (account type, profession, narrative), and network (who they already follow).

Compose a source with a few filters and you have a list. Save it as an Audience, and it becomes the input to a campaign, outreach, or analysis.

[ 📸 Add screenshot: the Directory with the filters panel open — account type, asset class, smart-followers ]

8 ICP-list recipes

1. Your ICP master list

Start broad: in the Directory, filter by the account type and narrative that define your market, then add a smart-followers floor so you only keep credible accounts. Save it — this is your top-level addressable audience, and its size is a real, bottom-up estimate of your reachable market.
[ 📸 Add screenshot: Directory results → Save as Audience ]

2. The beachhead list

Now go narrow. Tighten the same filters to a single asset class, a high quality score, and verified accounts only. This smallest, highest-fit slice is where you run your first campaign — the place you're most likely to win.

3. Tiered segments (AI matchmaking)

Let matchmaking score accounts against your project and split the results into tier 1 / 2 / 3. Work the tiers in order so your budget and attention go to the best-fit accounts first.
[ 📸 Add screenshot: Matchmaking / Target Audience with fit scores ]

4. Competitor-audience poach

Add a competitor to a watchlist and pull the followers you have in common — then keep only the ones who match your ICP. These are people already interested in your category who aren't yet following you. Perfect seed for an awareness or follow campaign.
[ 📸 Add screenshot: Common Followers for a competitor watchlist ]

5. Lookalikes

Take your best-performing accounts and find the audiences that overlap with them. This surfaces adjacent communities you'd never have searched for by hand — ideal for KOL collaborations.
[ 📸 Add screenshot: audience overlap / micro-KOL view ]

6. Matched-KOL shortlist

Use matchmaking to rank creators by synergy and credibility with your project, not by follower count. The output is a shortlist of KOLs actually worth briefing for a campaign.

7. Whitespace & mindshare

Find the ICP accounts that follow your competitors but not you — your whitespace — and watch which accounts hold the most mindshare in your category. Together they tell you where to focus to win share of the conversation.
[ 📸 Add screenshot: competitors / mindshare view ]

8. Topical prospect list

Filter the Directory by who actively tweets about your asset class — the people already talking about your space. They're the warmest audience for narrative-led campaigns.

From a list to a result — and back to a better list

A list is inert until it drives an action. The flow:

1. Build the list (source + filters) and save it as an Audience.

2. Point it at a campaign, DM outreach, or your pipeline.

3. Rewards settle on-chain only for verified actions.

4. Read the results, then refine the list — tighten your filters around the accounts and segments that performed, drop the ones that didn't, and re-run the source for your next campaign.

That last step is the whole point: each campaign teaches you something about your ICP, so every list you build is sharper than the last.

[ 📸 Add screenshot: the campaign create / eligibility-gates step ]

Build your ICP list

Your ICP list is the first thing to build and the asset everything else runs on. Start from the for-projects page, and for the deeper plays see the Web3 list-building playbook, the Directory guide, and audience overlap analysis.

Build your first ICP list →