Playbooks
How to Launch Your First Verified Engagement Campaign (Step-by-Step)
If you have ever paid for "engagement" and had no way to confirm any of it actually happened, this guide is for you. On Dopamyn, every reward is tied to a task that gets independently verified before a single dollar of USDC moves on-chain. Humans approve the campaign; agents execute and verify the rest.
This is a first-run walkthrough. By the end you will have connected your accounts, picked your task types, gated who qualifies, funded a reward pool, and watched the first verifications clear.
Before you launch your first crypto engagement campaign
A Dopamyn campaign (called a quest in the product) is a structured set of social tasks that participants complete to earn rewards. You — the brand — set the tasks, decide who is eligible, and fund the pool. Self-selecting participants who meet your quality bar complete the tasks and get paid in USDC after their work is verified.
Two things to understand up front:
You pay per verified action, not per impression. The cost you care about is cost-per-follow, cost-per-reply, cost-per-join — each one confirmed against the platform's own API before payout.
This is self-serve. You set up the campaign and the rules yourself. It is not a managed service, and there is no retained roster of creators being deployed on your behalf.
If that lines up with what you want, here is the full sequence.
Step 1: Connect your X account and wallet
Sign up, then connect your X account. This is what lets the verification layer check follows, replies, retweets, and other X actions against the live platform.
Next, connect a wallet. Rewards settle on-chain through an escrow smart contract, with Base as the primary chain and Solana supported as a parallel path. Your wallet is what you will use to fund the reward pool, so connect the one that holds your USDC.
Step 2: Pick your task types
Open the Studio — your brand-side workspace for creating and managing campaigns — and start a new quest. Now choose what you actually want participants to do.
X / Twitter tasks
The verified X task types include follow, tweet, like, bookmark, retweet, reply, quote tweet, and reply-or-quote. Replies and quote tweets run through AI content verification, which checks that submissions are substantive rather than pasted gibberish or spam — so you are not paying for empty "gm" replies.
Telegram
Add a join Telegram group task and a Telegram bot confirms the participant actually joined and stayed. One note: the bot has to be present in the target group, and that check runs at launch time. You can save a draft without it, but the platform will block launch until the bot is added — which is the point, since it prevents launching a campaign whose verification would silently fail.
Bundling tasks
You can combine task types in a single quest — for example "follow on X + retweet + join Telegram" as one bundle. This is usually how you build momentum around a specific announcement instead of running three disconnected campaigns.
Step 3: Set eligibility gates
This is the step that separates a verified engagement campaign from buying noise. Before participants can earn, you decide who qualifies. The available gates include:
Minimum followers — only accounts above a follower threshold (e.g. 1,000+)
Minimum smart followers — only accounts with enough real, active "smart" followers
Verified accounts only — restrict to X-verified accounts
Smart accounts only — only accounts flagged as high-quality
Account age — filter out freshly created accounts
Curated KOL list — restrict participation to specific handles you choose
So instead of "I want 50 micro-KOLs to follow me," the real setup is: a quest with 50 paid slots, gated to accounts with (say) 2K+ followers, where every self-selecting participant who meets that bar gets paid USDC per verified follow. You define the quality bar; the gates enforce it.
You also choose how rewards are distributed: first-come-first-served or raffle, where winners are drawn from the pool of eligible participants.
Step 4: Fund the USDC reward pool
With tasks and gates set, fund the pool. The reward pool is locked in escrow on-chain and only released as verifications pass — so funds sit safely until real work is done.
A few practical points:
Rewards are denominated in USDC, paid out on Base (or Solana on the parallel path).
You can top up mid-quest — add funds or increase the number of participant slots without spinning up a new campaign.
Unclaimed rewards are refunded to you after a 7-day grace period following the deadline, so nothing is stranded.
Before you publish, you can also edit the campaign title on the review step. Once you submit, the campaign goes live and becomes visible to participants.
Step 5: Watch verifications clear
Now the verification layer does its job. When a participant claims they completed a task, the system independently checks it before any reward is issued:
The participant submits a verification request from the quest page.
The platform checks the claim against the right source for that task type — X follows and engagement against X's data, Telegram joins via the bot, and reply/quote content through AI quality checks.
Only after the check passes does the escrow contract release the on-chain USDC reward.
From the Studio, you monitor results as they come in: who is completing tasks, which verifications have cleared, and your live reward state. Because every payout is tied to a verified action and settled on-chain, the spend is auditable rather than a black box.
A trust note worth knowing: there is a fraud-detection layer that scans task completions for fraud signals and can block flagged users from participating — another reason your pool funds genuine engagement.
Then iterate
Once the first wave clears, the loop is straightforward: top up the pool, tighten or loosen your eligibility gates, and launch a follow-up around your next moment. With 320+ campaigns and 190+ founders already through this flow, the pattern is well-worn — your first campaign is mostly a matter of picking tasks, setting your bar, and funding it.
Ready to run your first one? Head to Dopamyn for projects to get started, or read how to run a Web3 KOL campaign for the bigger-picture strategy behind these campaigns.