Adding up creators' followers counts the same people twice.

Brief Creator Discovery on your topic and goal, shortlist the creators who fit, and analyze the list as one audience. The gap between total followers and different people is the overlap you'd pay for twice.

• Pick a goal such as Reach new people or Reach smart accounts, then Show me creators
• Combined audience puts Different people reached next to Total followers
• Where audiences overlap shows every pair's shared followers, with pairs sharing a quarter or more called out

Your goal lists the next steps with the click that does each one. When the shortlist is right, it becomes a campaign in one step.

• Swap a creator for one who adds clearly more, or Add the one who would add most
• Remove one of two creators who share half or more of the smaller audience, then Update analysis
• Launch campaign with N opens an incentivized campaign with your creators invited to a retweet task

The analysis tells you whether its result is measured, mostly measured or estimated, and why. Once the campaign runs, each task is verified before anyone is paid.

• How measured the result is: measured, mostly measured or estimated
• Who adds what marks the creator who adds least, with engagement rate and mutual follows
• Creators do the retweet on X and select Verify completion before any reward is paid